做酒店布草做久了，總會(huì)聽到有些客戶吐槽：為什么同樣的布草產(chǎn)品，品牌布草的總是偏貴，是不是中間賺取了一個(gè)品牌費(fèi)用？到底貴在了哪兒？光是牌子響亮就要多花錢？實(shí)際上，品牌自然是靠品質(zhì)的日積月累打造出來的，品牌酒店布草貴在細(xì)節(jié)而非“牌子”，那是什么呢？

After doing hotel linen for a long time, we always hear some customers roast about why brand linen products are always expensive for the same linen products. Did you earn a brand fee in the middle? Where are you? Do you need to spend more just because the brand is loud? In fact, the brand is naturally built by the accumulation of quality. The details of the brand hotel linen are more important than the "brand". What is that?

研發(fā)設(shè)計(jì)

R&D design

品牌酒店布草都擁有自己的研發(fā)設(shè)計(jì)部門，在設(shè)計(jì)風(fēng)格和花型研發(fā)上引社會(huì)潮流。一個(gè)好的創(chuàng)意需要經(jīng)過大量的的市場(chǎng)調(diào)研、不斷地嘗試，在成品出來之前不知道會(huì)廢棄多少試稿，其中需要大量的人力和資金成本投入。

Brand hotel linen has its own R&D and design department, which leads the social trend in design style and pattern research and development. A good idea needs to go through a lot of market research and continuous attempts. Before the finished product comes out, we don't know how many trial drafts will be discarded, which requires a lot of labor and capital costs.

原料品質(zhì)

Raw material quality

要好的產(chǎn)品意味著好的面料。差不多樣子的件套或被芯，品牌用料就比很多小廠商要用的好，這就意味著成本，需要大量的金錢投入。小企業(yè)因?yàn)楸旧砥放浦炔粔?，運(yùn)營(yíng)能力差，高價(jià)格賣不動(dòng)，沒辦法承受好材料所帶來的成本壓力，只能通過低價(jià)去撬動(dòng)市場(chǎng)，也只能想辦法在壓縮品質(zhì)。

Good products mean good fabrics. Similar pieces or quilts are made of better brand materials than many small manufacturers, which means a lot of money investment. Small enterprises can't bear the cost pressure of materials because of their lack of brand awareness, poor operation ability and high prices. They can only leverage the market through low prices, and can only find ways to reduce quality.

做工品控

Work quality control

酒店布草產(chǎn)品的做工水平，很大一部分取決于工人的技術(shù)熟練水平，高技術(shù)的一線工人，現(xiàn)在用工工資已經(jīng)很高了。而許多工人拿小企業(yè)工廠練手。想做好一個(gè)品牌，要有很強(qiáng)的品控能力。品控是一個(gè)原則性問題，嚴(yán)格的品控水平，就意味著會(huì)有出疵率。疵品對(duì)于制造商來說，是直接的利益損失。品控是一把尺子，一個(gè)漏斗，是品牌的口碑。

The manufacturing level of hotel linen products depends in large part on the skilled level of workers. High-tech front-line workers now have high wages. And many workers take small enterprise factories for training. To be a good brand, we must have strong quality control ability. Quality control is a matter of principle. Strict quality control level means defect rate. Defective products are a direct loss of profits for manufacturers. Quality control is a ruler, a funnel, and the brand's reputation.

服務(wù)體驗(yàn)

Service experience

品牌公司有完善的服務(wù)體驗(yàn)系統(tǒng)，售前解答，售后服務(wù)，線上商城，線下店鋪等。強(qiáng)大的服務(wù)團(tuán)隊(duì)是對(duì)消費(fèi)者的保障，是形象強(qiáng)大的后盾。線上服務(wù)快捷，線下店鋪賣完還能很好維護(hù)客戶，這樣就為這個(gè)品牌贏來了更多的回頭客，品牌更加注重品質(zhì)，信譽(yù)，服務(wù)和顧客體驗(yàn)。全部的購(gòu)買和使用流程中，你能享受到的不止優(yōu)良的產(chǎn)品，還有他們良好服務(wù)售后，品牌酒店布草總能為你的生活帶來驚喜。

The brand company has a complete service experience system, pre-sale answers, after-sales services, online shopping malls, offline stores, etc. A strong service team is a guarantee for consumers and a strong backing for the image. The online service is fast, and the offline stores can also maintain customers well after they are sold out, thus winning more repeat customers for the brand. The brand pays more attention to quality, reputation, service and customer experience. In the whole purchase and use process, you can enjoy not only excellent products, but also their good after-sales service. Brand hotel linen can always bring surprises to your life.

所以別再糾結(jié)品牌布草為什么總是貴，貴有貴的理由；況且越來越多人會(huì)選擇品牌，本質(zhì)上也是一種對(duì)于生活質(zhì)量的追求，品牌更是象征著一種生活態(tài)度，對(duì)于生活有了要求，還會(huì)在意貴不貴？您有需求就來我們網(wǎng)站http://www.caibozheng.cn咨詢！

So don't worry about why brand linen is always expensive. There are reasons for it; Moreover, more and more people will choose brands, which is also a pursuit of quality of life in essence. Brands also symbolize an attitude towards life. If they have requirements for life, they will also care about whether it is expensive or not? Come to our website if you need http://www.caibozheng.cn consulting service